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Urban Renewal and Cultural Revival
Fashion & Beauty

Urban Renewal and Cultural Revival

“New Chinese Style” Glows, Shanghai Fashion Week 2024, What Are China’s Latest Fashion Trends?

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Dr. Digby James Wren
Apr 21, 2024
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Urban Renewal and Cultural Revival
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Shush Tong SHFW 2024

“New Chinese Style” Glows

Douyin videos with hashtags like "China-chic" or "new Chinese-style outfit" garnered more than 500 million views in a shopping festival that ran between Jan. 13 to 28 this year. Sales volume increased over 21-fold compared with the same period last year.

The continuous interest in traditional culture, manifes…

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